S7E75 Interview with Rikki Rogers, VP of Marketing at Curbio
Imagine owning a home that could sell for a lot more if only you had the money and/or skill to renovate it. For a lot of people, this is a challenge they face. Unfortunately, how the average consumer doesn't know which repairs to prioritize and if those repairs will actually help the property net more when sold. This is just a snippet of the problem Curbio is in pursuit of solving. In this episode, I'm joined by the VP of Marketing at Curbio, Rikki Rogers. Rikki is a marketing veteran. She breaks down the business that Curbio is building and how they differentiate from other service providers. We get into the details of what makes Curbio different from the average home renovator, what role tech is playing in their business, and the reason why they're expanding nationwide with employees vs. relying on a network of contractors.