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In school, you got a letter grade as a way to measure how well you were doing in a subject. Why can't such a system exist for landlords so that prospective tenants know exactly how well a landlord is doing? That might be an oversimplification, but in this episode, Yale Fox from Rentlogic spells out how his company is working to do this in New York City. They've got a really intense process and are gaining serious traction.
They don't call him The Agent Marketer for no reason. Jason Frazier is an absolute expert when it comes to lead generation, branding, marketing, and sales in the mortgage and real estate industries. In this episode, we talk about lead generation strategies, follow up marketing, and the need for agents to stop doing those cell-phone-in-the-car live videos. (Come on, people!)