Generating leads is one way to help agents build a business...but it's not a game of quantity. If there are only approximately 5.4 million residential deals each year, then what are we to do with the 100+ million leads generated annually? Drew Fabrikant, CEO of Scout, has some answers on this. Scout is working to create the best match-making service found in real estate. While Scout is a brokerage, they're more of a referral service for other brokerages than your typical setup. They're addressing the consumer challenge of finding the best agent--by using data, not just a simple form request for more info. We talk about the unique datasets Scout is building, why their approach helps agents build better businesses, and the massive opportunity Scout has to connect consumers with professionals in all service industries.
Will AI replace the real estate agent? Well ... not exactly. The better question to ask (at least for the next few years) is how will AI help real estate agents and ISAs better serve their clients? In this interview, Nate Joens, the CEO and co-founder of a company called Structurely, discusses how they're using AI to transform the process of cultivating leads. Structurely is helping prospective real estate customers in text discussions, up to the point the customer is ready to begin working with a live agent. Joens shares how Structurely is ideal for real estate teams, vs. the individual agent. This is probably a good strategy since teams are sweeping the nation in how they leverage resources to run better businesses. I think you'll like hearing what Structurely is up to and you may start to consider how you can be leveraging AI in your business after listening to this episode. Tune in!