Of all the episodes we've published, this one may be the most focused on marketing and communications. I'm joined by Franco Faraudo, the co-founder of Propmodo, to discuss a wide variety of topics including content marketing, working with the media, pr strategy, and why your press release about raising $50 million is uninteresting. Franco has a real heart and passion for writing and for the cutting edge in real estate. When you put those two things together, you're bound to get something unique. Propmodo is one of the industry leading media sites you can follow for industry relevant news and thought pieces. I've been a reader of Propmodo and a fan of Franco's work for some time now, so of course I was super pumped to do this interview. I think every founder or exec in proptech will walk away with a ton of value from our discussion.
There's this constant pressure as a renter to buy, because of equity advantages and potential upside for when you sell. But with that comes committing to living in one house, with a 30yr mortgage, and the expense of fixing the water heater. Ryan Frazier, Co-Founder of Arrived Homes, has a different vision for today's generation. Arrived Homes is building a new model where tenants can rent a home while still enjoying the upside of owning. This model uses a real estate fund. In short, renter's get an opportunity to put up a small investment (first months rent and deposit) and then 7% of their monthly rent through Arrived Homes earns them a stake in a fund to buy investment properties. Those tenants then get to enjoy dividends, so long as they retain their shares in the fund even after they move out of an Arrived Homes property. It's an interesting model, but I think Ryan does a better job explaining it. Listen in.