S5E51 Interview with Packy McCormick, VP of Experience with Breather
Very few companies I can say I get their branding. I mean totally getting their color choice, font, icons, name, and the aesthetics they associate with their product. But that's Breather. A non-conventional marketplace and operator of commercial office space in major metropolitan areas. I got a chance to interview Packy McCormick, VP of Experience, about how Breather is separating themselves from others in the rush to scoop up swanky office space to lease out to thriving tech companies. Packy demonstrates his in-depth knowledge of the commercial office space, the need for extra attention to details, and the unique strategies that have helped Breather succeed over the last few years.