S2E21 Heather Bauman, General Manager at MortgageLead.com Discusses Marketing Automation and Lead Gen for LOs
When it comes to lead generation in the mortgage industry, you can't just stop after you collect a name and phone number. There's much more to this that makes the whole effort of getting that name to begin with. Heather Bauman, from MortgageLead.com talks with us about the need for marketing automation, industry trends, and more. If you work in the mortgage industry, this is a must listen!